Cash and runway
Cash by the week, with the low point and the floor marked.
Cash, 13 weeksLow €41.5kWeek 13 €58.4k
The finance team behind scaling consumer brands.
Cash, margin and forecasting, run for DTC brands by people who've sat in the seat.
Brands Fiachra has worked with
How it works
Shopify, your bank and your accounts all disagree.
Your accounts arrive three weeks late. So the PO waits, the VAT bill arrives as a surprise, and big calls get made on gut.
We reconcile every payout, fee and refund back to the transaction. One number, every morning, that you can act on.
Example brand. Shopify: €84,210 net sales for October, before refunds. Bank balance: €31,402, with two payouts in transit. October profit, closed 21 November: €12,880. Reconciled contribution margin for October: €19,640, 23.3% of net sales.
Paid media takes 26c of every euro. Two of five SKUs are carrying the margin.
Margin
We follow every euro to the unit.
Gross and contribution margin you can walk into a supplier renegotiation holding, and the numbers that tell you which channel to cut.
Cash
Know what's in the account 90 days out.
We plan POs, VAT and supplier deposits so they never land in the same week. A 12-month forecast kept current, with every change flowing through to cash.
13-week cash Example brand
Drag the PO
(n.) A harbour. A haven. A safe place to come in from open water.
When the numbers get rough, you have somewhere steady to make the call from.
Cuan: Finance OS
Yesterday's P&L, in Slack by 07:30.
Every client gets their own login to the system we run your numbers on. You see what we see, every day, not just on review day. And a direct line to us in between.
Cuan APP
Yesterday at a glance
D
Founder
Can we afford to double the Black Friday stock order?
F
Fiachra · Cuanco
Yes, if we push the second PO a week. Cash floor holds at €44k. Model's in Cuan.
How it starts
Three steps from first call to first review.
No setup fee. Connected within 24 hours of kick-off.
-
1
Free intro call
30 min
Your setup, your channels, and the number that's bothering you.
Nov04Intro call with Fiachra30 min · video or phoneConfirmed -
2
Connect and review
24 hrs
Cuan: Finance OS set up, with no setup fee. We come back with what's wrong in the books and what it's moving in your margin.
Cuan Connected in 24 hrs -
3
Every month after
Monthly
A monthly review, a forecast kept current, and a direct line on Slack or WhatsApp in between.
Monthly review Example brandMargin ▲ 1.8 pts on last month
The fifth star is worth 3.5 points of margin.
eComFuel surveyed 300 store owners. Founders who rated their financial knowledge 5 out of 5 ran net margins of 12.9%. Those who rated themselves 4 out of 5 ran 9.4%.
We give your brand the numbers a 5 out of 5 founder works from.
Source: eComFuel 2026 Trends Report. 300 store owners, self-reported.
9.4%
4-star founders
Practice
The finance function, run for you, so you can run the brand.
One team across cash, forecast, margin, reporting and the books, with AP and AR handled by our own people.
Forecast
12 months, built and kept current. Variance against it, line by line.
Margin
Contribution by SKU and by channel.
Board and investors
Board-pack reporting you won't have to walk back.
Bookkeeping
Books closed every month. Yours, or one we provide.
AP and AR
Bills paid and customers chased by our own people.
Where we sit
A finance team, without the finance hire.
BookkeeperCuancoFinance hire
Transactions recorded in your accountsYesYours, or one we provideYes
AP and AR team: bills paid, customers chasedSometimesYesNeeds more hires
12-month forecast, flowing through to cashNoYesYes
Numbers live between month-endsNoDailyDepends on tooling
Built for DTC: settlements, POs, CACNoYesDepends on the hire
Monthly cost
Before you book.
How quickly can we start?
Connected within 24 hours of kick-off. No setup fee.
Is there a minimum term?
Yes, 3 months.
Do I need my own bookkeeper?
No. If you have one, we work alongside them and fix the gaps the software finds. If you don't, we can provide one, priced on your transaction volume.
Do you do year-end accounts and tax returns?
No, we don't prepare year-end accounts or tax returns ourselves. We partner with a tax accountant in your region and hand them clean, reconciled books, so your year-end is quick and painless.
We already have a finance team. Is this for us?
It can be. We take the manual work off them and give them numbers shaped for DTC: settlement timing, PO cycles, CAC by channel.